A Bright Future For Executive Coaching – Who Uses Them

In today’s society coaches are being used in the area of communications, relationships, finances and health. Increasingly, individuals and corporations are utilizing coaches to help address growth and long-term success for middle managers and executives.

Amid the growth and optimism, the coaching industry is still looked upon with enthusiasm and skepticism. The coaching industry has burst on the scene in recent years with very little regulation and oversight. However, as the industry grows we see that credentials, certifications and experience is being vetted more readily.

Executive coaching according to the American Management Association and the Institute for Corporate Productivity defined Coaching as “a short-to medium term relationship between a manager or senior level and a consultant (internal or external) with the purpose of improving work performance.”

Here at I Speak Life Coaching we wanted to bring credibility to the industry and also answer any lingering questions concerning the field of coaching. Here is what we have discovered through research:

*Coaching is used in abut 50 % of North American companies and 55% for
International companies.
*Coaching will be expanded in about 37% of companies currently not using executive
coaches in the near future.
*Coaching is associated with higher performance.
1. They’re more likely to report that their organizations have higher levels of
success in the area of coaching
2. They’re more likely to say that their organizations are performing well in
the market, as determined by self-reports in the combined areas of revenue.
*Coaching is primarily aimed at boosting individual performance.

“Organizations also employ coaches to help with leader transitions(such as promotions, lateral moves, or international assignments), to retain high potentials
to improve performance that is off track, and to help individuals assess where their career is now and where it may go next.”

If, you or your organization are considering hiring an Executive Coach then consider the above stated facts and include Executive Coaching as part of your long term strategy for growth and retention. Remember, the future looks bright for Executive Coaching.

* American Management Association. Coaching: A Global Study of Successful Practices Current Trends and Future Possibilities 2008-2018*

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